About Us

This started when a conservationist asked if I could help source some equipment for the project’s rangers. After much searching, we concluded that the market offerings were either not of sufficient quality, or overpriced, “luxury” items.

I knew that we could do better.

Working with established and experienced manufactures, we are developing equipment that is perfectly suited to the rigours of the bush and worthy of the heroes protecting our planet’s natural heritage. We spare no expense in the pursuit of quality. Where we do save is by operating a lean business model without the large marketing budget of a luxury brand. As a result, we’re able to charge a fair price for great equipment.

But we want to do more than that…

We want as much equipment as possible to be in the hands of the people who can do the most good with it. That is why we are committed to donating at least 20% of our stock to rangers and providing substantial discounts to conservation organisations. Every purchase you make helps support this goal.

We hope you will join us on this journey.

Will Burrard-Lucas, Founder

Don’t miss out!

We are producing our equipment in limited batches. We will open up sales on a first-come, first-served basis and when the batch is sold out there is no guarantee if or when a next batch will be produced. Subscribe to our newsletter to ensure you are the first to hear about new releases…

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