About Us

This started when a conservationist asked if I could help source some equipment for the project’s rangers. After much searching, we concluded that the market offerings were either not of sufficient quality, or overpriced, “luxury” items.

I knew that we could do better.

Working with established and experienced manufactures, we are developing equipment that is perfectly suited to the rigours of the bush and worthy of the heroes protecting our planet’s natural heritage. We spare no expense in the pursuit of quality. Where we do save is by operating a lean business model without the large marketing budget of a luxury brand. As a result, we’re able to charge a fair price for great equipment.

But we want to do more than that…

We want as much equipment as possible to be in the hands of the people who can do the most good with it. That is why we are committed to donating at least 20% of our stock to rangers and providing substantial discounts to conservation organisations. Every purchase you make helps support this goal.

We hope you will join us on this journey.

Will Burrard-Lucas, Founder